LOLA Concept! It was a cold night in January when a TEAM Meeting around doing business better brought the first thoughts of LOLA. How do we get more effecient stocking shelves? How do we reduce our backstock? These were the two major questions swirling in my head for the next 10 days. A simple, smart solution to solving many retail overstock issues. We've all thought of going up with storage, but how about down? LOLA makes it easier to access, quicker to reach and much more effecient to store those promotional buys, overstocks and product oddities that you have to carry.